Wednesday, May 2, 2007

An e-mail from El Tesoro!

This email is intended for adults of legal purchase age and older.
SALUD! FROM CARLOS CAMARENA, EL TESORO MASTER DISTILLER
Spring is always a special time of year at La Alteńa distillery. We prepare for heavy rains in late May, and we bring El Tesoro Platinum® Tequila to the front of the bar for its refreshing, peppery flavor.

While many admire its ability to blend with juices and other spirits, I prefer to sip it straight from a caballito (little horse). This tall, slender shot glass is modeled after a hollow bull’s horn, which is what the Spanish colonists used to drink their spirits centuries ago.

As you begin planning your Cinco de Mayo celebrations this year, we’re already celebrating some good news here at the distillery. Once again, our tequilas have been honored at the prestigious San Francisco World Spirits Competition.

El Tesoro Platinum Tequila won a silver medal, and our Reposado and Ańejo each received gold. A double gold medal was awarded to El Tesoro Paradiso, a rare blend of tequilas aged in barrels once used to create fine cognac. We’re very humbled to receive these awards, which reaffirm our commitment to continue bringing you tequila the authentic way.

Salud!

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TEQUILA'S TOP HOLIDAY
Cinco de Mayo falls on a Saturday this year, opening up the possibilities for some exciting and creative celebrations.

For a home-based gathering, fire up the grill and make Cinco de Mayo the new start of the barbecue season. Put out some chicken breasts, shrimp, or steaks, and liven them up with salsa, guacamole, sour cream, cheese, cornbread, tortillas, and pica de gallo.

What’s pica de gallo? It’s a refreshing accompaniment similar to salsa, but the ingredients aren’t cooked and it’s not as runny. Here’s a simple pica de gallo recipe to get you started:

Pica de Gallo
· 2 white onions, finely diced
· 2 large fresh tomatoes, finely diced
· 2 fresh jalapenos, finely diced
· 1/3 cup fresh cilantro, finely chopped
· 1 clove garlic, minced
· Juice of 1 orange
· Juice of 2 limes
· 2 tsp. El Tesoro Platinum® Tequila
· 1 tsp. salt
· 1/8 tsp. pepper
Mix everything together and chill overnight in the refrigerator. Serve cold as a side dish.

Whether you’re inviting friends over or heading to the local cantina, award-winning El Tesoro Tequilas lend sophistication and authenticity to your Cinco de Mayo festivities. To find some fun and exciting places to purchase El Tesoro, either by the glass or by the bottle, use our store and cantina locator at eltesorotequila.com

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TREASURED RECIPES
Mexico City Martini
1.5 parts El Tesoro Platinum® Tequila
1/2-part Grand Marnier®
Splash of Cranberry Juice
Squeeze of Fresh Lime Juice
Shake with ice and strain into a martini glass. Float a lime wheel for garnish.

Watermelon Margarita
2.5 parts El Tesoro Platinum® Tequila
1/2-part DeKuyper® Triple Sec
2 parts Fresh Lime Juice
1 part Midori®
1 tsp. Superfine Sugar
Watermelon, cube and remove seeds
Ice
Mix liquid ingredients in blender. Add watermelon, sugar, and ice, and blend to desired consistency. Pour into frosted glasses, rimmed with sugar. Garnish with extra watermelon cubes.

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REMARKABLE RIMS
Rimming a glass with salt or sugar is really easy to do, but most people make the mistake of turning the glass upside down. Just follow these steps and make your next margarita or cocktail glass a work of art:

1. Wet the outside of the glass rim with a lime wedge. Try to keep an even depth around the entire circumference of the glass. The farther down you apply the juice, the wider your salt or sugar rim will be.

2. Apply the crystals. Fill a saucer or bowl with salt or sugar. Tilt your glass so the bottom is just above parallel to the saucer, and slowly spin the rim of the glass in the crystals.

3. Shake off the excess. Tap the glass over a sink to remove excess crystals and ensure a nice, even coat.