Monday, February 5, 2007

The Story of Don Julio 1942


In 1942, Don Julio González founded his first distillery. Five years later, he started "La Primavera" distillery, which years later would become renowned for being the producer of one of the finest tequilas produced in Mexico.

Under the brilliant sunshine of Los Altos de Jalisco, Tequila Don Julio continues to cultivate agaves that require seven to ten years to reach maturity. Even today, the agave is slowly roasted in traditional masonry ovens to obtain a rich juice that is fermented using yeast cultivated in La Primavera and then double distilled.

As the knowledge and tradition have been combined in a tequila that honors the agave azul plant that is the only source of sugar for the production of 100% agave tequila. The distinctive long shape of the agave leaves has been the inspiration for the design of the bottle.

With this product, Tequila Don Julio celebrates the dedication of a legendary man and a commitment to the things most appreciated by him; the agave and the tequila of his country.

We invite you to share with Don Julio 1942 the lifetime achievement of a very special life. Un Hombre Legendario...Un Tequila Legendario.

1 comment:

Scott C. in TX said...

God made 1942 for all those women that tell you "Oh, I don't drink tequila"